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	<title>孙威的阳光海 &#187; 商业模式</title>
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		<title>说说大众点评网</title>
		<link>http://www.sunnyfly.com/blog/post/2009/697_www-dianping-com/</link>
		<comments>http://www.sunnyfly.com/blog/post/2009/697_www-dianping-com/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 06:30:33 +0000</pubDate>
		<dc:creator>孙威</dc:creator>
				<category><![CDATA[产品经理]]></category>
		<category><![CDATA[产品设计]]></category>
		<category><![CDATA[大众点评网]]></category>
		<category><![CDATA[商业模式]]></category>

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		<description><![CDATA[好久没有去大众点评网逛逛了，最近的一次访问还是去年查询公司附近的火锅店，今天趁着在大众点评网上查上海马戏城和附近的川菜馆的相关点评信息就又在浏览器的地址栏输入了www.dianping.c... <table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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			<content:encoded><![CDATA[<p>好久没有去大众点评网逛逛了，最近的一次访问还是去年查询公司附近的火锅店，今天趁着在大众点评网上查上海马戏城和附近的川菜馆的相关点评信息就又在浏览器的地址栏输入了<a href="http://www.dianping.com">www.dianping.com</a>，印入眼帘的还是以橙色为主题色但内容更加丰富的大众点评网首页。</p>
<p>从网站的内容上看，大众点评网目前已包括了美食，休闲娱乐，购物，丽人，结婚，亲子，运动健身，酒店，爱车，其他等等包括生活上各种需求的方方面面，而不仅仅是像原来那样仅仅把触角放在餐饮行业这一个领域，另外和商户们合作推出的优惠券无疑又为各频道加入了一剂火热的催化剂。我个人认为：餐饮业只是大众点评网在当时的一个切入口，做成消费者分享消费体验的互动门户才是他的终极目标，并且这种模式粘度很大，只要有了会员基础，其他竞争对手很难复制。很显然，目前的大众点评网正在往这个方向努力。</p>
<p>从商业模式上看，大众点评网通过互联网交流平台，用最低成本获取了大量的餐饮信息资源。将每个网友的点评聚合起来，就变成了极有价值的信息。大众点评网每进入一个城市的市场，只需要进行初步的餐厅信息搜集，甚至完全不采集信息，其余信息更新就靠网友和餐厅本身。用户会自动生成大量的信息，如开店、关店、新口味的菜色等，更新极为迅速，信息积聚效应会越扩越大。对于大众点评网而言，其积分卡（会员卡）业务，无线增值业务，数据库营销业务都是其重要的收入支柱。</p>
<p>一直以来，大众点评网始终坚称自己是一个独立的第三方点评平台。大众点评网强调自己是一个社区，允许食客们对自己光顾过的餐厅发表看法。并且网站的CEO也强调，第三方点评只是工具，并不是一种商业模式。大众点评网的商业模式是，依靠第三方客观公正的评论，吸引消费者，从而吸引商家加盟。而从目前的实际情况来看，大众点评网做到了，也做得非常出色。</p>
<p>从我的整个有目的性的浏览过程中也发现了大众点评网在某些功能的交互和体验上存在细节问题；还有比如新注册用户在注册成功之后以及未登录用户登录之后的引导都还有进一步优化的空间；另外有个建议就是大众点评网的全站在UI风格的统一上还可以做得更好。</p>
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